UX/UI for the
Car Service App
Research, Prototyping and Design
Carbon Dioxide and Carbon Monoxide
gases produced by cars.
Car emissions are the
second largest source of carbon dioxide and
20 % of the world's total. The world
has suffered 3,7 premature deaths due to air
To get a deeper insigh of the consumers
I had to conduct interviews with people at my University. What are their thoughts about changing their transportation
pattern? And for example, what would they gain or lose.
People are worried that using other, more environmental friendly ways of transport is going to be more inconvenient, cost more and take more time. Although, people are very positive to make a change to do good for the environment. People also believe they would get a great deal of support from people around them, because it is a good cause. Many people felt they don't want to give up driving their own petrol based car right away before electrical vehicles is a bigger thing.
Emissions from cars is the second largest
source of carbon dioxid. People prefer using their personal car over using other forms of transportation. Not only is it bad for the environment - it is also affecting
Create a way for the consumers to keep the convenience of driving yourself to an exact location, keep the cost down and still decrease smissions?
Ideate using relevant words. Pull a random word and generate ideas for two minutes around those words. Then pull a new one and go again.
Explore the focus question from the
perspective of specific users. How would the problem look like for a 15 year old boy? For your grandmother? Etc.
Time to Start
In this stage I used two different ideation
techniques that will help me connect my research and problem statement to an
After undergoing ideation, I summarized
the results in three keywords and tried to implement those in already existing
Sharing, Electric cars and App
Services I Would
Like to Resemble
The first one is Uber, which is a very
succesfull app and service which has
benefitted a large number of users. The second one is Autolib, which was a French electric car service that closed in 2018.
Creating personas from the interviews and
the ideation. What is the person's
personality, what is that persons
occupation, what are their technical ability and what does he/she has for goals and
frustrations. And lastly, what is their
motivation while transporting.
An electric rental car service which is all digitalized through an app. You will easily see where and what cars are in your area - and also when they are available. You
retrieve, pay and unlock the car all in the app. When you are done you leave it at one of the charging stations.
Consumers want a service that is
affordable, efficient and that's instant
acess. But they fear that it's going to be
too expensive and not enough charging
stations is going to result in a
inconvenient and time consuming service.
Consumers want a rating system that will result in an increased quality that will help the service being instant acess. They also feel that it's very positive that the service would benefit the environment. Lastly, they feel that if this service was up and running it would be very convenient.
The value of Spectric is the convenience of getting
to acess a car at anytime - anywhere. With an user friendly app, the users will be able to efficiently rent a car for how long they need. This service is a gateway to a more environmental friendly
transportation system. The Spectric app will give the consumers a cheap and convenient service and
ultimately lower emissions from cars but also lower the mass production of cars.
Low quality prototype of the interface
made in Sketch. The user can test these prototypes online to see if the interface makes sense.